CrossFit CEO, Greg Glassman, is facing backlash as a result of some tone deaf comments he made on a Twitter post from the Institute for Health Metrics and Evaluation about George Floyd.
The Institute for Health Metrics and Evaluation tweeted, "Racism and discrimination are critical public health issues that demand an urgent response."
Glassman responded to the post saying, "It's FLOYD-19."
In a seperate tweet, he added, "Your failed model quarantined us and now you're going to model a solution to racism?"
His comments were met with backlash from Twitter user calling Glassman's comments "tone deaf" and "unacceptable". Many urged Glassman to step down from his postion as CEO.
Many expressed their disapointment and have cut ties with Corssfit.
Reebok announced in a statement on Monday to that it is ending its relationship with CrossFit.
"Our partnership with CrossFit HQ comes to an end later this year. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ," Reebok said in the statement.
Sunday night, Glassman released an apology on the CrossFit Twitter page saying, "I, CrossFit HQ, and the CrossFit community will not stand for racism," he wrote. "I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake."
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