Women Are Buying Jewelry For Themselves Now More Than Ever Before
In the past, jewelry was considered something you only get as a gift, but jewelry brand Mejuri has found their female customers are not waiting for a man to buy it anymore. They’ve found females are no longer hanging on for a special occasion or for someone to put a ring on it, they’re doing it themselves.
Mejuri’s co-founder and CEONoura Sakkijha says when they started the company, their goal was to “change the narrative surrounding gifting and to place the purchasing power into the hands of women.” And it seems to have worked. Now they report that 75% of Mejuri’s purchases are made by women - for each other and themselves.
This trend is also backed-up in research from MVI Marketing, which found 51% of millennial women with a household income of $75,000 or more buy their own bling, from bracelets to necklaces to rings. So if you want a sparkler, you can join these women and get one for yourself, regardless of your relationship status.